Re-Inventing the Corporation * John Naisbitt, Patricia Aburdene

Transforming Your Job and Your Company for the New Information Society. This visionary, mid-1980s management manifesto maps out the structural shifts rewriting the rules of the American workplace, delivering a forward-thinking blueprint to replace industrial-era bureaucracies with flexible, information-driven operations that nurture human creativity.

The Story: Written by prominent futurist John Naisbitt—author of the multi-million-copy blockbusting classic Megatrends—alongside acclaimed social forecaster and trends analyst Patricia Aburdene, this celebrated 1985 hardcover is a definitive, primary-source in the literature of corporate strategy. The authors look past dry, standard accounting ledgers or static organizational charts. Instead, they establish a thorough, trends-focused framework demonstrating that corporations must adapt faster than mature public institutions to survive the technological explosion, predicting the critical substitution of computer software for traditional middle management and a radical "feminization" of the executive landscape via an influx of talented women managers.

The book takes corporate executives, operational engineers, and business history buffs through a fascinating, pre-internet structural landscape across its 308 pages. Organized into clear, trend-based implementation modules detailing the variables of nurturing internal "intrapreneurship," reconstructing workplace safety guidelines, upgrading the overall quality of work life, and adjusting to a macro-economy that values processed information over manufactured raw goods. The text pairs prophetic corporate case studies with actionable cultural guidelines, teaching leaders how to encourage integrative thinking, manage technological alienation, and build an unyielding focus on human potential right in the middle of market shifts.

Rather than reading like a distant or rigid historical archive, the book is an eye-opening companion for modern workplace productivity and team mechanics. Naisbitt and Aburdene pair their forecasting science with an exceptionally clear, conversational, and direct tone, teaching readers how to recognize systemic organizational blind spots, defuse corporate rigidity, and foster a permanent environment of collective flexibility. This popular, highly cited guide remains a crucial foundation for leadership and operations shelves worldwide.

Perfect For: Corporate strategists, business historians, and independent builders looking for an uncomplicated, highly detailed text to master organizational mechanics and understand trend forecasting; fans of data-driven management classics like the works of Peter M. Senge, Luke Weber, or Dan Gallagher; and university business libraries.

Published 1985 by Warner Books.

Business & Economics / Corporate Culture & Management / Strategic Forecasting / Organizational Development / Quality of Work Life / Information Age Sociology