{"product_id":"the-fourth-wave-herman-bryant-maynard-jr-susan-e-mehrtens-1","title":"The Fourth Wave * Herman Bryant Maynard, Jr, Susan E Mehrtens","description":"\u003cp\u003eBusiness in The 21st Century. This forward-thinking corporate manifesto analyzes how international business must transition away from short-term profits and raw exploitation toward becoming the primary vehicle for global ecological renewal, social justice, and human consciousness evolution.\u003c\/p\u003e\n\u003cp\u003eThe Story: Written by prominent corporate strategist Herman Bryant Maynard, Jr. alongside historian Susan E. Mehrtens, this fascinating 1993 volume treats organizational design as an exceptionally sharp workspace for global change. Building directly on Alvin Toffler's legendary Third Wave sociological frameworks, the authors completely bypass low-friction, surface-level management tips. Instead, they establish a thorough, systemic ledger that maps out a looming fourth era of human civilization, proving that modern capitalism must completely overhaul its core values to survive.\u003c\/p\u003e\n\u003cp\u003eThe book details the mechanics of this approaching industrial shift by tracking how corporate responsibilities change across changing historical timelines. The authors utilize an analytical diagnostic toolkit to review the limits of past eras - moving from the first wave of agriculture and the second wave of the industrial revolution to the third wave of information technology. The text unpeels how a rising fourth wave is fast arriving, driven by severe environmental updates, resource fatigue, and a growing community demand for authentic corporate citizenship.\u003c\/p\u003e\n\u003cp\u003eRather than delivering a dry critique of corporate greed, the narrative offers a highly practical manual for visionary executive planning. Maynard and Mehrtens outline concrete guidelines to help managers restructure company boards, adopt deep sustainability standards, and empower employees through mindful workplace cultures. Published as a breakout title by Berrett-Koehler Publishers, this scarce mid-1990s volume serves as a brilliant time capsule of early conscious capitalism thought, offering an essential addition to any business strategy, sociology, or environmental history shelf.\u003c\/p\u003e\n\u003cp\u003ePerfect For: Business executives, sustainability consultants, and entrepreneurs looking for an objective, experience-backed guide to build ethical corporate structures; students analyzing systemic forecasting and green business history; and book collectors archiving rare, foundational Berrett-Koehler management and leadership prints.\u003c\/p\u003e\n\u003cp\u003ePublished 1993 by Berrett-Koehler Publishers. Stated First Edition, First Printing.\u003c\/p\u003e\n\u003cp\u003eBusiness \u0026amp; Economics \/ Corporate Futurism \u0026amp; Global Trends \/ Green Business \u0026amp; Sustainability \/ Conscious Capitalism \/ Organizational Behavior\u003c\/p\u003e","brand":"Publicist John","offers":[{"title":"Default Title","offer_id":51263738773747,"sku":"202609120008","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/5722\/7507\/files\/1000016416.jpg?v=1789248091","url":"https:\/\/purpleslothmedia.com\/products\/the-fourth-wave-herman-bryant-maynard-jr-susan-e-mehrtens-1","provider":"Purple Sloth Media","version":"1.0","type":"link"}